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The strategy component can be regarded as the art of lobbying, i.e. the ability to integrate the multiple dimensions of a file (its competitive environment, client strengths and weaknesses, the next steps in the procedure, the importance of public opinion, the support or opposition of the Institutions, etc.) into an action strategy.

Lobbying is action. A lobbyist acts to win his or her file. At this level, experience is the most important quality of a lobbyist. Only experience provides the authority, serenity and audacity essential for successful action.

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