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In the past, the communication dimension of lobbying involved drafting widely disseminated "position papers". This tool has become obsolete and therefore ineffective. Today, communication requires combining ‘story telling’ to simplify understanding with precise use of social networks to send tailored messages in real time to the key players in a file.

Communication is one of PACT's assets. With our books, brochures, blogs and tweets we have demonstrated our ability as an opinion leader to deliver messages and make them understandable.